AI · Healthcare
Helping BD teams build lasting customer relationships at scale.
Worked with a US‑based startup supporting Business Development teams in regulated industries, extending their product ecosystem with a compliant messaging solution. From raw Twilio‑powered PoC to concept.
About
A compliant messaging PWA that brings WhatsApp, SMS and other channels into one auditable inbox, with consent tracking, opt‑in templates and AI‑assisted drafts built in.
Sales and support representatives from the companies targeted by the startup as early adopters relied on WhatsApp, Telegram or other apps to engage healthcare professionals. These tools lacked visibility, data retention and compliance safeguards, exposing organisations to significant regulatory risk.
The goal was to build a streamlined messaging experience that lets representatives find the right contacts faster, respond with the right context, and maintain trusted, auditable communication, without changing their daily habits.
Role & Process
I was responsible for end‑to‑end UX and UI, turning a raw PoC into an intuitive, scalable Progressive Web Application. I conducted stakeholder interviews and discovery sessions, created hi‑fi mockups and prototypes, and extended the design system created for the client during a previous engagement.
Team
Collaborated closely with the Product Owner and stakeholders, and ran the development handover to the engineering team.
Impact
The solution became part of the product ecosystem and was successfully presented to prospective clients. It also helped secure a new pilot agreement.
